The services of a Real Estate Personal Shopper They are becoming increasingly well-known and in demand by those wishing to purchase a home, as the benefits of hiring them have been clearly demonstrated..
Even so, most of society is not at all clear about the difference with property agents.
What role does each of them play?
The job of a buyer’s agent is to help a person who wants to buy a property to find and purchase the right home.
Finding the right home is a long and tedious process that requires a significant investment of time and money. We could spend months searching for our dream home that we can afford. Our lack of experience will sometimes lead us to give up without having found anything.
Given this need, the figure of the REAL ESTATE PERSONAL SHOPPER, an agent who provides individualized advice and attends to the buyer’s needs.
HOWEVER, the work of a REAL ESTATE AGENTA consists of acquiring and selling homes, convincing the owner to entrust the sale of their property and finding a buyer who wants that property that has been acquired, that is, It performs an intermediary role. However, he will always think much more about the seller’s interests, since that is the one who pays him.
What is the objective of each of them?
The Real Estate Personal Shopper does not have a portfolio of properties, but rather analyzes all homes for sale, regardless of whether they are listed by individuals, companies, or real estate agencies, and targets all available markets, including online sales platforms (idealista, fotocasa, habitaclia, etc.), real estate agencies, and off-market properties. “off-market” These are the most interesting ones that PSI knows about in advance of their release..
The only thing that really matters to him is that it meets the needs of his customer.
In contrast, the real estate agent’s job is to find buyers for the properties they have in their portfolio.
Each one’s customer
The Real Estate Personal Shopper He only works for the buyer and only represents his interests, and only charges him.
The real estate agent works with both the seller and the buyer; they need both to complete a sale. However, since it is the seller who entrusts the agent with the sale of their property, the agent represents the seller.
What does each of them want?
The Real Estate Personal Shopper wants you to buy the house that truly fits your needs at the lowest possible price.
On the contrary, the real estate agent wants you to sell your property quickly and for the highest possible price.
Do they own property?
A real estate personal shopper doesn’t have properties in their portfolio. Therefore, they can show you any property that’s for sale, regardless of who owns it.
However, a real estate agent will show you properties that are in their portfolio, since these are the ones they have to sell and for which they earn a commission.
In conclusion: A real estate agent helps the owner sell, as they are their client, while a real estate personal shopper helps their buyer client, saving them significant time and money and preventing mistakes in the purchase..
In Asergoi PropertiesWe specialize in providing real estate Personal Shopper advice in the Basque Country and surrounding areas, as part of the number one franchise, Property Buyers by SomRIE, with the guarantee that this means for our clients.
